1. Cultivating the Narrative The idea for In Sickness and in Health stemmed from the universal vow of love and support. The storyline juxtaposes life’s joyful and challenging moments through the parallel experiences of a bride and a cancer patient. The goal was to humanise the Cancer Council’s work while creating an emotionally resonant call to action. 2. Framing the Vision Inspired by films like 500 Days of Summer and Promising Young Woman, I sought a warm yet cinematic aesthetic. Soft, hopeful lighting, rich hues, and strategic color grading helped to contrast the bride's warmth with the patient’s somber resilience, culminating in a shared golden tone symbolising hope. 3. Orchestrating the Production Filming was done with minimal crew using a Sony FX3 and naturalistic set designs. A daffodil bouquet became a central motif, representing both renewal and remembrance and of course hinting at the Cancer Council's symbol. The actors’ emotional performances were pivotal, particularly in the final scene, where unscripted laughter added authenticity. 4. Editing for Impact In post-production, Adobe Premiere Pro was used to weave the narrative into a concise one-minute runtime. I balanced the emotional arcs with custom color grading and sound design, enhancing the story’s warmth and poignancy. Collaborative feedback rounds with the crew refined the final product into a cohesive, emotive piece. 5. Leaving a Mark The final advertisement connects deeply with audiences, inviting reflection on the Cancer Council’s role in every step of life’s journey. It was a privilege to bring this vision to life, blending storytelling with a meaningful message of hope and care.